‘Ruslan and Lyudmila’ Premiere

Eventica designed and managed the world premiere of the show in Moscow, covering all aspects of the event, from technical production and branding to VIP guest management. The star-studded premiere was one of the highlights of Moscow’s winter season – attracting huge media publicity; 150,000 spectators across 24 shows making its occupancy reach more than 80%; social media outreach – more than 1 million people; more than 100 bespoke design collateral materials including printed and online-banners; wide media uptake, with coverage in over 1200 publications; 50 press releases about the show prepared by Eventica; 25 front cover interviews in the press; media outreach – more than 80 million people; more than 100 TV-programmes on the leading Russian channels; more than 25 programmes on various radio stations.