NEON Moscow, the brainchild of supermodel Naomi Campbell with the support of Dasha Zhukova, took place on 24 May 2010 in Europe’s tallest building, Capital City in Moscow.

The centrepiece of the evening was an exclusive auction, conducted by the legendary international auction house Sotheby’s. The most expensive lot was a fabulous Chopard watch ($ 250 000) and two invitations to the Oscars ceremony in Hollywood ($160 000). The total amount of money raised during the charity auction was $ 1 700 000.

As Project Manager, Eventica was responsible for all aspects of the event – from the design concept to celebrity and VIP management and PR. Guests at the event included international stars Jennifer Lopez, Marc Anthony and celebrity milliner Philip Treacey. 

Also in attendance were many leading lights from Moscow high society: major personalities from music, art, cinema, sport and fashion mixed with prominent politicians and titans from the business world.

Amongst the many guests were Vladislav Dronin; Presidential Chief of Staff Vladimir Kozhin; Irina Kudrina; Caroline Gruosi-Scheufele; Kasten Holler; Alexander Zhukov; Valentin Yudashkin; Sergei Plastinin; Svetlana Metkina; Ksenia Sobchak; Valentin and Tatyana Yumashev; Sati Spivakova; Igor Chaperon and Umar Dzhabrailov. The event featured a fashion show by leading international designers, a stunning auction of contemporary art and haute couture and an exclusive private musical performance by the legendary British rock group Duran Duran.

Massive media uptake, with coverage in over 200 print and online publications; A stunning catwalk show, gala dinner and charity auction; A-list Russian and international celebrities; One of the highlights of Moscow’s spring season 2010.