Mascot Design

Official Mascot for Russian Pavilion at Expo 2015 Milan

Eventica’s design team were charged with creating a complete brand identity for the Russian Pavilion at Expo 2015 in Milan. As a part of the branding campaign we designed ‘Mishka’ the Russian Bear – the Russian Pavilion’s mascot. A fusion of a traditional Russian 'matryoshka' doll and a roly-poly bear, Mishka became an Expo 2015 star, won numerous design awards and played a central role in Eventica's award-winning PR and communications campaign for our client.

Official mascot for the Russia 2018 World Cup™

The mascot of a sports event is the guiding symbol, the instantly-recognisable ‘face’ of the brand and a unique marketing tool that reflects the defining characteristics and traditions of the host country.

Eventica organised a round-table workshop, designed to develop key criteria for the design of the Official Mascot of the 2018 FIFA World Cup Russia™ in Moscow. Participants included representatives of FIFA, Russian brand experts, 3D designers and animators, art school representatives and design students.