Eventica was commissioned to refresh and activate the brand ID of Sovetsky Sport Russia’s most famous sports media title.
We devised an ongoing programme of brand promotion through events, celebrity engagement and strategic partnerships to bring awareness to the Sovetsky Sport brand not only in Russia but internationally.
A strategic partnership was negotiated by Eventica with Titan Media, China’s leading sports news publisher, allowing cross-promotional opportunities in a massive new market.
Eventica Sport organised the annual Kharlamov Trophy Awards presented by newspaper Sovetsky Sport. The celebration took place in honor of the seventieth anniversary of Russian hockey rewarding legendary Russian hockey players.
A complete rebranding of Sovetsky Sport’s annual ice hockey award, giving a broad international profile for the first time in its history.
Eventica’s media strategy for the award ceremony ensured a huge audience of over 77 Million people across the globe.
Eventica’s event management team project managed Sovetsky Sport’s high profile participation at SPIEF – Russia’s most important business gathering.
We designed and delivered an eye-catching exhibition display, coordinated a senior-level conference session and ensured the involvement of leading international VIPs from the sport world including football legend Luis Figo.
Joined by Russian President press-secretary Dmitry Peskov and Sberbank Chairman German Gref.