Falcon & Associates, the organisation established by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai to bring knowledge, support and strategic thinking to Dubai and to promote the emirate in the wider world, appointed Eventica as its Official Representative in Russia for their ambitious ‘Visions of Dubai Weekend’ from 25–29 March 2010.

Visions of Dubai brought 500 prominent business people, celebrities and investors from all over the world to Dubai to attend the Dubai World Cup – the world’s richest horserace – which in 2010 took place in the fantastic, state of- the-art and newly-opened Meydan race course.

Eventica organised the Russian participation in the weekend, which was designed to highlight the attractions, facilities and business and investment potential of Dubai.

The weekend included exclusive ‘money can’t buy’ experiences to showcase Dubai at its best, and culminated with the Dubai World Cup race itself, which was staged alongside a magnificent opening ceremony for the Meydan Racecourse with fireworks and a concert by Elton John.