Russia Loves Football! Media Buss Tour
Russia Loves Football Drive campaign bus travelled throughout France, accompanying the national team and its dedicated supporters in the cities where the team played. We devised the entire campaign as part of a powerful media strategy to boost awareness of the Russia Loves Football! campaign.
Leading sports journalists and bloggers joined the roadshow to provide live coverage of the journey. Russia Loves Football ambassadors – famous athletes and celebrities, musicians, theatre and movie actors joined the fun along the way.