PR & Media
We love to promote countries and national programmes through PR and media engagement. We were responsible for PR and communications for the Russian pavilion at Expo 2015 Milan. We developed a comprehensive 6-month PR strategy, focusing on media and general public engagement.
Operating a highly effective and award-winning social media campaign, Eventica was able to keep the Russian pavilion top of mind for Expo visitors and for the international media beyond Milan. As always, Eventica’s PR strategy comprised media events and activations, which attracted bloggers, influencers and celebrities to the Russian Pavilion. The face of our PR programme was ‘Mishka’ the Russian Bear – the Russian Pavilion’s mascot, created by Eventica.
We have a proven track record in delivering PR, media and communications services for our clients – we make sure that the right message gets to the right audience. For Kerzner International brands Atlantis, The Palm in Dubai and One&Only Resorts worldwide, we formulated a multi-year strategy which included high profile PR and media events, media and key influencer trips, social media activation and a day-to-day PR and media relations services.