Eventica celebrates New Year with ‘Ruslan and Lyudmila’ on ice / by Elena Tereshkova

This unprecedented musical on ice took place in Moscow’s ‘Megasport’ Sport Palace from 23 December 2017 until 7 January 2018, in front of sell-out audiences totalling more than 150,000 spectators. In a ground-breaking new representation of the celebrated tale by Russia’s greatest writer and poet, Alexander Pushkin, visitors enjoyed incredible performances and an exciting ice-dance extravaganza courtesy of some of the world's finest figure skaters.

With the newest stage technologies and 3D effects, amazing music, created especially for the show, colourful scenography and large-scale video installations, Ruslan and Lyudmila astonished even the most sophisticated audiences and created a modern twist to a classic tale in a uniquely festive Christmas atmosphere.

Eventica was responsible for the concept, branding, marketing and PR strategy, VIP management and the overall coordination of the project. The media outreach of the show’s advertising campaign covered an audience of more than 120 million, generating thousands of individual news reports and features.

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