My Planet Travel Awards
Eventica created, on behalf of Moya Planeta TV, Russia’s leading travel and leisure network, the My Planet Travel Awards to celebrate the most popular travel destinations, in the eyes of Russian tourists though a unique online vote.
The My Planet Travel Awards website was optimised for online collaboration, to create a meeting place for people to not only vote but also share their views on their likes, their expectations and latest travel experiences.
We built the online following through engagement and interaction with other social media communities – Facebook, Twitter, instagram and vkontakte – resulting in 25,000 unique monthly users and hundreds of award nominees (international and Russian hotels, resorts and service providers).
A social media activation and high profile industry event which put a new TV network firmly on the map.