In April 2005, Eventica launched what has now become a regular party and networking event, in the magnificent courtyard of Somerset House on the Strand.
It was designed to showcase a new wave of Russian entrepreneurs, and to bring together leading names from Russia and Britain from the worlds of fashion, the arts and business – the very best of a new generation.
With a turnout of over 500 guests, is was a huge success, and has now developed into ‘Moscow Motion,’ the name it took on for the follow-up event in 2006 at Old Billingsgate Market.
The who’s who of UAE and Russian elite, socialites and fashionistas were brought together by Eventica to combine Russian glamour with the cosmopolitan style of Dubai.
With the support of internationally renowned companies such as BMW, Hennessy and Russian Standard, Moscow Motion provided a platform for Russian Radio to launch itself in Dubai and show the Middle East how to party Russian style!
The exclusive Nasimi Beach at Atlantis was transformed into a luxury open air party-zone where rellevers partied until the early hours to the latest hot acts to emerge from Russia, led by music sensation Emin and supported by Anna Semenovich and Gorod 312.
A stage constructed on the shoreline of Nasimi beach framed Dubai’s skyline which provided the perfect backdrop for such a spectacular party.
Guests from Russia and Dubai alike were wowed by specially designed motion graphics which projected images of the new modern and glamorous Russia as individually placed spotlights and strobe lights lit up the evening sky.