Presenting Russia at Milan World Expo 2015
       
     
 A press conference on Russia’s participation in Expo Milano 2015 was held at the headquarters of news agency Tass in Moscow on 20 April 2015 for two important launches relating to Russia’s participation at Expo 2015.
       
     
 The first was the Russia’s official promo video, which highlights the main concepts of the Russian Pavilion. The second was the much-anticipated launch of Russia’s Expo Mascot, a Roly-Poly Bear: the fusion of a bear – the symbol of Russia, a matryoshka doll and the children’s ‘rolypoly’ toy, beloved through the generations.
       
     
21324482149_8e449f96e2_k.jpg
       
     
 As official communications and PR services provider for Russia’s participation in Expo 2015 in Milan, Eventica Communications was coordinating a programme of business and cultural events and activations to promote Russia’s key message at Expo – that as one of the world’s biggest food producers, Russia is committed to global food security for future generations.
       
     
18674230386_c1f05976f0_o.jpg
       
     
 The Russian Pavilion in Milan was a huge popular hit attracting over three million individual visits over the six month activation. It also hosted senior level official delegations from around the world, including visits by Russian President Vladimir Putin and Italian Prime Minister Matteo Renzi.
       
     
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Presenting Russia at Milan World Expo 2015
       
     
Presenting Russia at Milan World Expo 2015

Eventica is bringing its experience of promoting Russia abroad to new levels in 2015 as part of the official organising team of the Russian national pavilion at the 6-month long World Expo in Milan. Eventica had a wide brief to develop the concept and design of the Russian pavilion at this major international event, to implement a far-reaching PR and strategic communications programme, and also to operate the pavilion during the Milan Expo from May to October 2015 when the event hosted to many millions of visitors from around the world.

 A press conference on Russia’s participation in Expo Milano 2015 was held at the headquarters of news agency Tass in Moscow on 20 April 2015 for two important launches relating to Russia’s participation at Expo 2015.
       
     

A press conference on Russia’s participation in Expo Milano 2015 was held at the headquarters of news agency Tass in Moscow on 20 April 2015 for two important launches relating to Russia’s participation at Expo 2015.

 The first was the Russia’s official promo video, which highlights the main concepts of the Russian Pavilion. The second was the much-anticipated launch of Russia’s Expo Mascot, a Roly-Poly Bear: the fusion of a bear – the symbol of Russia, a matryoshka doll and the children’s ‘rolypoly’ toy, beloved through the generations.
       
     

The first was the Russia’s official promo video, which highlights the main concepts of the Russian Pavilion. The second was the much-anticipated launch of Russia’s Expo Mascot, a Roly-Poly Bear: the fusion of a bear – the symbol of Russia, a matryoshka doll and the children’s ‘rolypoly’ toy, beloved through the generations.

21324482149_8e449f96e2_k.jpg
       
     
 As official communications and PR services provider for Russia’s participation in Expo 2015 in Milan, Eventica Communications was coordinating a programme of business and cultural events and activations to promote Russia’s key message at Expo – that as one of the world’s biggest food producers, Russia is committed to global food security for future generations.
       
     

As official communications and PR services provider for Russia’s participation in Expo 2015 in Milan, Eventica Communications was coordinating a programme of business and cultural events and activations to promote Russia’s key message at Expo – that as one of the world’s biggest food producers, Russia is committed to global food security for future generations.

18674230386_c1f05976f0_o.jpg
       
     
 The Russian Pavilion in Milan was a huge popular hit attracting over three million individual visits over the six month activation. It also hosted senior level official delegations from around the world, including visits by Russian President Vladimir Putin and Italian Prime Minister Matteo Renzi.
       
     

The Russian Pavilion in Milan was a huge popular hit attracting over three million individual visits over the six month activation. It also hosted senior level official delegations from around the world, including visits by Russian President Vladimir Putin and Italian Prime Minister Matteo Renzi.

DSC_3998.JPG
       
     
_TN_0677.jpg
       
     
18059602113_edddb400c3_o.jpg
       
     
18077979014_b7e15f14af_o (1).jpg
       
     
18514264399_fc8e85682a_o.jpg
       
     
DSC_3785.JPG
       
     
19049677269_67e447ea07_o.jpg
       
     
17870622463_831c7c5933_o.jpg
       
     
_MG_6138.jpg
       
     
19217398523_0f379327ec_o.jpg
       
     
19572903615_52027bae2f_o.jpg
       
     
19594020012_cb77c06f29_o.jpg
       
     
21088582193_99bfe1cc53_b.jpg
       
     
21348473014_a72c70eebb_o.jpg
       
     
19808853873_828e8907c3_k.jpg
       
     
21085576159_7318df1d92_k.jpg
       
     
21779772756_9be2bd130e_o.jpg
       
     
giro d'italia finish.jpg
       
     
18129367560_57fcad3c83_k.jpg