Eventica is bringing its experience of promoting Russia abroad to new levels in 2015 as part of the official organising team of the Russian national pavilion at the 6-month long World Expo in Milan. Eventica had a wide brief to develop the concept and design of the Russian pavilion at this major international event, to implement a far-reaching PR and strategic communications programme, and also to operate the pavilion during the Milan Expo from May to October 2015 when the event hosted to many millions of visitors from around the world.
A press conference on Russia’s participation in Expo Milano 2015 was held at the headquarters of news agency Tass in Moscow on 20 April 2015 for two important launches relating to Russia’s participation at Expo 2015.
The first was the Russia’s official promo video, which highlights the main concepts of the Russian Pavilion. The second was the much-anticipated launch of Russia’s Expo Mascot, a Roly-Poly Bear: the fusion of a bear – the symbol of Russia, a matryoshka doll and the children’s ‘rolypoly’ toy, beloved through the generations.
As official communications and PR services provider for Russia’s participation in Expo 2015 in Milan, Eventica Communications was coordinating a programme of business and cultural events and activations to promote Russia’s key message at Expo – that as one of the world’s biggest food producers, Russia is committed to global food security for future generations.
The Russian Pavilion in Milan was a huge popular hit attracting over three million individual visits over the six month activation. It also hosted senior level official delegations from around the world, including visits by Russian President Vladimir Putin and Italian Prime Minister Matteo Renzi.