Event Branding

Pavilion brand ID at Expo 2015 Milan

Eventica’s design team were charged with creating a complete brand identity for the Russian Pavilion at Expo 2015 in Milan. As one of the more prominent participants in Expo 2015, we needed to ensure that we were going to catch the world’s attention. We did this through a striking logo and pavilion branding, and the creation of ‘Mishka’ the Russian Bear – the Russian Pavilion’s mascot.

NEON Moscow

Eventica was proud to project manage, to produce and to work on creative concept for NEON Moscow – a dazzling charity fundraiser hosted by Naomi Campbell and Dasha Zhukova in Moscow. Damien Hirst – a famous British contemporary artist – designed invitation and catalogue for the event. As a part of creative concept Russian designer Igor Chapurin had created a special NEON-inspired T-shirt, which all guests received in their gift bags at the end of the evening.

La Fabi Vita Creative Concept

Eventica developed a creative concept to celebrate the opening of Fabi’s flagship boutique in Moscow. The origins of the concept for the event lie at the beginnings of the Fabi story, when the first Fabi shoe was created – the 1960s, a time when Italian fashion and style was – as it still is – the envy of the world. The La Fabi Vita theme was reflected in all elements of the reception, from event logo to staff uniform and branded cake.

Ruslan and Lyudmila Ice Show

Eventica designed and managed the world premiere of the show in Moscow, covering all aspects of the event, from technical production and branding to VIP guest management.

Love Ball Event Branding & Venue Theming

For Natalia Vodianova’s Love Ball 2008 we build a unique Ice Palace, constructed especially for the event from 220 tons of ice.

Venue design for the FIFA World Cup™ countdown

Russian Dolls in London

Eventica designed set of Russian dolls for Natalia Vodianova and Alexei Smertin, who participated in a PR event to promote Russia in London.

Ice Chess and Ice Sculptures for Russian Winter Festival in London

As a part of Russian Winter Festival’s programme the first international ice chess game between Moscow and London took place on Trafalgar Square. Massive ice sculpture chess pieces were used in both cities for a match that was played via live satellite link, with teams led by Grand Masters Nigel Short and Anatoly Karpov.