Eventica developed a creative concept to celebrate the opening of Fabi’s flagship boutique in Moscow. The origins of the concept for the event lie at the beginnings of the Fabi story, when the first Fabi shoe was created – the 1960s, a time when Italian fashion and style was – as it still is – the envy of the world. The La Fabi Vita theme was reflected in all elements of the reception, from event logo to staff uniform and branded cake.
Eventica was proud to project manage, to produce and to work on creative concept for NEON Moscow – a dazzling charity fundraiser hosted by Naomi Campbell and Dasha Zhukova in Moscow.
Damien Hirst – a famous British contemporary artist – designed invitation and catalogue for the event.
As a part of creative concept Russian designer Igor Chapurin had created a special NEON-inspired T-shirt, which all guests received in their gift bags at the end of the evening.