2nd Annual Global Luxury Forum
Ritz Carlton, Moscow, Russia, 8 December 2008
Eventica has always prided itself on listening carefully to the voice of industry and our clients, partners and friends. It is for this reason that we are delighted to announce an exciting new development with the Global Luxury Forum (GLF).
The Global Luxury Forum is relocating to Moscow!
This unexpected move reflects demand from within the Russian Federation and its neighbouring countries to learn about the business of luxury. Russia presents an attractive and fast-growing luxury sector that is still nevertheless in its early stages of development. The decision to relocate the Global Luxury Forum is inevitable in the context of the volume of interest shown from Russia’s luxury goods growth areas, from the smaller tiered cities where the market is consistently growing and from the surrounding countries, including fast moving Kazakhstan and the Ukraine. The accomplishment of Supreme Luxury, the IHT luxury conference produced and publicised by Eventica in Moscow, in November 2007, has also been a major factor in this decision.
Eventica has observed that larger scale luxury conferences have traditionally served as a platform on which for companies to market themselves, and for service providers to seek new contacts in the luxury sphere. Events may move around the world, but the focus remains the same - publicity amongst one’s established peers and selling to the market.
At present, the luxury industry is dominated by a small number of highly successful and prestigious conglomerates and companies who have, by good management and quality product, nurtured consumption. Although these companies are evolving, moving away from the business structures of a few years ago, it seems clear that they will soon face a powerful wave of competition from new comers. Many of these will be from emerging markets, companies who have built up powerful concerns involved in everything from production through to brand-building. Having established the rules of play in their own countries, these new entities are developing their distribution networks in preparation to compete internationally – to take their product to the established luxury markets, rather than vice versa. In many cases this process is even key to the solidification of the brand at home.
The Global Luxury Forum will offer a voice to these new comers to nurture and guide this new force. With newcomers eager to learn about the process and to share experience with those further ahead in the evolutionary process, and established luxury players keen to forge strong links with these new markets, the atmosphere is ripe for discussion and highly targeted networking opportunities. The strong draw of respected and influential names from international business and media, will guarantee a global event. With partnerships now forming with luxury companies, organisations, media and other event organisers from around the world including China, India and Dubai, the Global Luxury Forum will offer the overview of world industry experts and discuss national and local specifics vital to continued growth in emerging markets.
Salient themes for 2008 will include luxury brand evaluation; the power of the distributor to make or break a brand; where unbranded products form a buoyancy aid to the branded; luxury and sport; and the battle of the skies for the luxury traveler’s loyalty.
Not content just to talk about luxury, delegates will be invited to enjoy a ‘Luxury Odyssey’ that will explore the ever-changing luxury potential of Moscow (9 December 2008). This will continue with a trip to the heart of Russia’s luxury heritage – Saint Petersburg (10 December 2008), where it will link key luxury brands with the marvels of the city’s cultural and artistic heritage. More on this to come!
For more information regarding the Global Luxury Forum please call +44(0)20 7183 2560 or e-mail info@eventica.co.uk. Information on the Global Luxury Forum 2007 and an event photo archive can also be found on our website www.eventica.co.uk.
