THE PROJECT

Event support and activation services for 2018 FIFA World Cup™ Russia Local Organising Committee.

WHAT WE DID

As an official supplier to Russia 2018, Eventica Communications is supporting the LOC is an on-going programme of event activation and engagement in the run-up to the FIFA World Cup™ in 2018. With extensive experience of Russia 2018 promotion during the bid stage in 2010-2011, we are well-placed to deliver for the LOC at this crucial pre-tournament phase.

The search for the official mascot for the Russia 2018 World Cup was to be one of the LOC’s first to engage with the Russian people on the road to 2018. It was Eventica’s responsibility to organise and promote the nationwide competition to design the mascot.



We identified our core target group: the thousands of young, up-and-coming graphic designers and artists who were developing their skills in Russia’s art and design institutes.

Eventica planned and ran a brain-storming session and design workshop, led by some of Russia’s leading designers, which was live-streamed across Russia to kick-start the search for an engaging and world-beating design – which would both form the brand ID of Russia 2018 as well as bring the Russian people a sense of ownership and pride in their World Cup.

Russia 2018 Preliminary Draw, St. Petersburg

Eventica provided VIP management, hospitality and logistical operations services for the Draw. A global audience of approximately 94.8 million tuned in for the spectacular show, blending football with some of the best in Russian music and culture.

Russia 2018 1000 Days to Go Countdown ceremony, Moscow

We designed and produced the countdown clock unveiling ceremony – an iconic moment when footballers and fans celebrated the 1,000-day countdown to the start of the FIFA World Cup™ in Moscow.