A nationwide public and fan engagement campaign ‘Russia Loves Football!’ was created by Eventica in association with the Russian Football Union and Ministry of Sport of the Russian Federation. The main goal of the campaign is to promote football and to attract new fans from different social and age groups. The campaign was launched by Russian Minister of Sport Vitaly Mutko and FIFA President Gianni Infantino during his visit to Russia on 19 April 2016. On that day alone, ‘Russia Loves Football!’ was mentioned 4,200,000 times in social networks and mass media.